Brand Identity
Digital Design
3D Design
Art Direction
Illustration
XR/Game
Creative Coding
Amazon, Visa, Pfizer, Under Armour, Walmart, Tencent, Match Group, Modern Sky, Independent, Childrens Hospital Association
Press Play, Brooklyn Art Book Fair, MAGFest, Game Developer Conference, Shake That Button, Quantum Art, Stories in Motion, Auto-Organics: Robots for a Living Earth, MIT Reality Hack, IBM Quantum Jam, NEWVIEW Awards, Code Craft, Processing Community Day Taiwan.
Team Design, The Working Assembly, Wix, Digitas, Harvard FAS CAMLab, SenseTime, Parsons School of Design, University of the Arts London, Tsinghua University
Stu’ffy Puffs began as a playful science demonstration in a high school biology classroom, initiated by Mrs. Craider. As this “experimental snack” gained popularity, it expanded beyond the classroom into a broader consumer space, evolving into a brand with real commercial potential.
Lab Pop
The visual concept is built around the explosive energy of a “lab experiment gone wild,” translating the unpredictability and excitement of scientific discovery into a design language. A bold, high-saturation color palette, a quirky kernel mascot, and an unconventional wordmark come together to create a system that feels both slightly unhinged—like a chaotic lab—and lighthearted, capturing the fun and humor of a snack brand.
© 2026 Yixuan Liu all rights reserved.