Brand Identity
Digital Design
3D Design
Art Direction
Illustration
XR/Game
Creative Coding
Amazon, Visa, Pfizer, Under Armour, Walmart, Tencent, Match Group, Modern Sky, Independent, Childrens Hospital Association
Press Play, Brooklyn Art Book Fair, MAGFest, Game Developer Conference, Shake That Button, Quantum Art, Stories in Motion, Auto-Organics: Robots for a Living Earth, MIT Reality Hack, IBM Quantum Jam, NEWVIEW Awards, Code Craft, Processing Community Day Taiwan.
Team Design, The Working Assembly, Wix, Digitas, Harvard FAS CAMLab, SenseTime, Parsons School of Design, University of the Arts London, Tsinghua University
Stu’ffy Puffs began as a playful science demonstration in a high school biology classroom, initiated by Mrs. Craider. As this “experimental snack” gained popularity, it expanded beyond the classroom into a broader consumer space, evolving into a brand with real commercial potential.
Lab Pop
Born in a high school chemistry classroom, Stu'ffy Puffs carries its scientific origins into every corner of its brand. The visual language channels the explosive energy of a lab experiment gone wild — a wordmark that bursts apart at the seams, a naming system drawn from the periodic table, and a corn puff mascot that looks like it just survived a reaction it probably shouldn't have started.
Each flavor is named like a chemical element — a two-letter symbol drawn from the periodic table, turning Cinnamon Caramel into Ci, Sweet & Spicy into Sw. Color follows the same logic: warm oranges and tangelos for caramel-forward flavors, electric pinks and cyans for the bolder ones.
The mascot exists in two forms: the corn kernel and the fully puffed result — before and after the reaction. Small and unassuming to explosive and expressive.
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