Brand Identity
Digital Design
3D Design
Art Direction
Illustration
XR/Game
Creative Coding
Amazon, Visa, Pfizer, Under Armour, Walmart, Tencent, Match Group, Modern Sky, Independent, Childrens Hospital Association
Press Play, Brooklyn Art Book Fair, MAGFest, Game Developer Conference, Shake That Button, Quantum Art, Stories in Motion, Auto-Organics: Robots for a Living Earth, MIT Reality Hack, IBM Quantum Jam, NEWVIEW Awards, Code Craft, Processing Community Day Taiwan.
Team Design, The Working Assembly, Wix, Digitas, Harvard FAS CAMLab, SenseTime, Parsons School of Design, University of the Arts London, Tsinghua University
Walmart Land is a fantasy island in the sky—part theme park, part arcade—designed for play, discovery, and inspiration. Shaped by the brand’s spark, it brings together rotating games, entertainment, wellness, and collaborations to help a new generation explore new interests and connect through shared experiences.
The Walmart Land contains three spaces: The Hub (Central Space), Electric Island (Music/Entertainment), and House of Style (Fashion, Beauty + Style).
“Natural, but surreal; Futuristic, but inviting; Colorful, but not overwhelming”
1. Rounded corners + Human spaces
2. Landscape integrated into buildings
3. Inviting colorful public space
Key features:
1. Open Air Indoor/Outdoor
2. Playing with shapes & geometry
3. Multi-Level space to explore
1. Hyper Bogle bold and Blitz script typeface.
2. Multicolor neon and futuristic industrial.
3. Sparks always use Bogle + one other typeface.
1. Backlit type + neon with bright pastel colors.
2. Stylized Bogle bold + light and Blitz script.
3. The typeface of Sparks always uses Bogle + one other typeface
© 2026 Yixuan Liu all rights reserved.